Brief 7 – The Brief

You are to begin by selecting one item from this list:

  • A tape measure
  • A pair of shoe insoles
  • A bag of mint imperials
  • Four AA Batteries
  • A pair of scissors
  • A box of papeclips
  • A roll of black bin bags
  • A drum of salt

You are then required to repackage your item for resale at a higher retail price. In order to do this you will need to exercise your creativity, through the packaging design and the idea, in some way giving your product that ‘added value’ factor.

It is important to explore clever and novel uses of construction and graphics, as well as the protection of the product. Consider the surface graphics – type, image and printing techniques. Consider various materials for developing the structure of the pack. You should demonstrate that you have considered and understood the target market for your item.

Your final solution should be highly creative, have a good idea with an element of visual wit or humour and also have shelf impact and display potential.